Assessing Macro And Micro Environment Analysis Commerce Essay

Assessing Macro And Micro Environment Analysis Commerce Essay Downturn in national or world economies and rising of inflation which is being experienced current period, are the most common factors that can affect businesses. Conversely, what cause an adverse effect for many companies, has had a constructive effect for Dominos Pizza UK, Ireland, the most leading delievery franchise. Keeping in view the current economic situation Dominos Pizza sales had increased up to 11% in the first six week of 2008 than that of same period of last year, due to, mostly people preferred for delivery at home, instead of going for eat outs, Like-for-like sales rose 14.7% last year, despite a price rise across Dominos menu last autumn. (The Times, 20th February 2008) According to Cheif Executive, The Chris Moore, The results are proof that our price point is resilient in these economic times and that we are benefiting from the downturn in the restaurant sector. Instead of eating out three or four times a week, we are seeing real signs that [people] have cut that to once or twice. They are filling up that gap with pizza instead. (The Times, 20 February 2008) His comments came soon after the company announced plans to move up to the main market in order to obtain funds it has been unable to attract in the nine years it has spent on the Alternative Investment Market (AIM). Dominos shares have climbed 14-fold since the company floated in November 1999 and the group now has 501 sites across the UK and Ireland, with plans to open 50 more this year. Its aim is to have 1,000 by 2017. (The Times, 20th February 2008). Dominos said, sales had been enhanced, due to these new pizzas, like wise, Meateor and the rugby-themed Scrummy, and by offering new ways of ordering, like wise e-commerce salesorders taken electronically either online or through text messages, due to which sales have been intensified to 60.5%. According to Dominos prediction, the drift for ordering-in food would continue this year. At present the external environment shifting rapidly. The external environment consists of everything outside the business. Even in the present crtical economical situation, dominos continues to succeed which is due to dominos remorseless emphasis on the quality of dominos pizzas, penetrating commitment to service and by publicizing to dominos customers to whenever and wherever they are willing to order. It is their frevency that has brought profit growth of 27.8% to  £29.9m (2008:  £23.4m) and that will persists to get-up-and-go dominos business in years to come. PEST ( Political, Economic, Social and Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may distress the business in diverse ways. In UK, there isnt as such factors that might embrace dominos business. While factors like, laws on business employment, pollution and taxation apply on the organization which it should follow according to rules. ii. ECONOMIC FACTORS: If the countys economy is better so the GDP of the country will be good, it is the initiative for business as the per capita income increases people will spend more money. According to dominos survey, it came to know that mostly people spend more and visit more often, during or start in on of months. Moreover, rise in inflation rate, leads to increment of cost of raw material which also leads towards higher prices for goods and vice versa iii. SOCIAL FACTORS: Dominos is a multinational and it is basically inaugurated from America, therefore, the organization is snowed under by dominos western culture. There are different social forms of society which consists of, upper class, middle class, middle upper class, and lower class. Moreover, every single nation, state has their own cultural norms, beliefs, religion, values which might affect the organization world wide. iv. TECHNOLOGICAL FACTORS: At the present time, technology is improving, so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to these innovative technology there are many latest ways of publicizing like wise, through internet; telemarketing through which organization can advertise their products in much more rapidly than ever before. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. SWOT Analysis: Every organization has its own strengths and weaknesses as well as threats and opportunities, As far as dominos swot is concerned its swot analysis is as under. Strengths: Currently Dominos is the market leader in providing wide range of pizzas, in a manner that there are no competitor in this sector. There admireble image has made the organization more worthfull. Moreover, Dominos is render pleasing taste, quality products with qualified staff, splendid ambience and hygienic surroundings. They are specialized in pizzas. Moreover Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have equipped with plenty of resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of dominos competitors do not have restaurants. Because of the restaurant, Dominos can market too many different segments that other pizza chains cannot. For example, Dominos can market to families much easier than Dominos or Little Caesars. Dominos weaknesses: The fact that Dominos does have a restaurant to run is also a weakness. Dominos has higher overhead costs, due to the restaurant that other competitors dont have to deal with. Another result of higher overhead costs is higher prices Dominos must charge. Obviously, Dominos is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on western taste instead of Eastern. Very few outlets have dine-in facilities The menu is limited and pricey, and there are very few budget items on the menu. Opportunities: New markets can be explored and new opportunities they can gain. Dominos can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their market share. They can reduce their prices because of more dominos. Threats: Dominos number one threats are from their competitors. Currently, their closest competitor is pizza hut who is working to open their Branch rapidly. Dominos main competitive advantage over Pizza hut is their Lower price. Evaluate dominos company strategies with other different companies: Dominos has succeeded in expanding over continents and observed spectacular achievements, but in efforts to develop globally it has not been able to manage the domestic market with full efficiency and as a result, is losing grounds in the domestic market. Dominos has raised the standards of pizza industry to great heights, but in current economic situation, rising commodity prices and decrease in peoples purchasing power, it is struggling to balance between profitability and maintaining its standards. The increasing competition in the fast food industry adds to its array of challenges. A critical factor in Pizza Huts success has been a menu that has constantly evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world. In having understood the pulse of the customers, Pizza Hut has clearly established itself as a brand with a Britain heart and Dominos need to learn that. Benchmarking: For many years as a private company, Dominos really benchmarked against itself, without looking at the outside world. We were proud of the fact that for many years we had positive same-store sales, which is a big financial indicator of growth and success in the retail world. Well, that was the good news. The bad news was that during those same years our competitors were growing at a faster rate. Dominos were actually giving up market share. At the same time, dominos were hosting internal celebrations of the fact that against our own internal matrix dominos were doing well. Dominos not only had to look at what had been our past results and reconcile how dominos were performing against that benchmark, but also dominos needed to look at the world around us, look at our competitors, and in many instances, I really wanted us to look at the very best in class. Who is out there doing the best possible job in this particular area of business? Dominos need to find out what their results are and start to hold ourselves accountable for that particular level of performance. Dominos accept mediocrity because dominos can choose a lot of people around us who are just as mediocre as dominos are. I want to find the very, very best, and I want to benchmark against them, and I want to get as good or better. I think if I lead that expectation and I get my team and my organization to embrace it, thats how dominos were going to become world-class performers. Takeaways When an organization is successful, people tend to believe that they can stop improving. But things never stay the same: either you get better, or you get worse. The minute companies become complacent and apathetic is the minute they begin to fail. To have a high-performance organization, you must foster a culture of continuous improvement. Dont accept mediocrity. Instead, look to your competitors, and benchmark yourself against them to achieve world-class performance. Organisation strategy: A businesss strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a variety of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Dominos has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. Changes are the external as well as internal environment has led Dominos rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. After considering all the factors Dominos has decided upon the strategies and their current strategies are divided into five main categori es and further have sub-parts. These strategies are: -Functional Strategies: These are strategies designed to improve the efficiency of a businesss operations. They often focus on an area, such as marketing, human resources etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Dominos has made all the functional departments co-operate with each other. Effectiveness of international strategy: It reaches geographically dispersed buyers. Dominos vision is focused on Exceptional people on a mission to be the best pizza delivery company in the world! . Dominos is committed to bringing fun and excitement to the lives of dominos customers by delivering delicious pizzas to their doorstep in 30 minutes or less and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base. Its all advertisement are image of core competencies. They also should have a variety of combinations of menu items which a customer can choose so that both the customer and the company can have a win-win situation. The company can have the maximum of the consumer surplus at the same time the consumer might feel that this was the best offer. From the menu card one can see the family size variants and the different pizza combinations in the same one pizza are all the different ways of pricing. The company attains the maximum profit in the meat items, so they give the selection of pizzas slices of different varieties and they are clubbed together to form a single pizza. Once the customer dines / orders @ home, normally discount coupons are given to the customer so that there is an incentive for the customer to order from Dominos . Thus customers are forced to maintain loyalty towards Dominos . Sustaining, building relationships and Exploiting Changing Conditions Over the years dominos has also developed and successfully introduced a range of products especially suited. What has also given dominos a competitive edge is that in addition to an extensive range of internationally renowned pizzas like The Italian, the proprietary Pan Pizza and Stuffed Crust, in the menu offers the option of a complete meal. It includes appetizers, a Salad Bar where the customers can make their own fresh salads, a range of soups, pastas and desserts etc. Dominos should also a community called as VIP- Members joining this club should be at no extra cost one can avail greater offers. Meanwhile Dominos are not behind Pizza Hut in introducing local tradition. Dominos believes strongly in the strategy of Think global and act local. Thus, time and again Dominos Pizza has been innovating with delicious new products such as crusts, toppings suitable to the taste buds of Consumers Firm market entry strategy: Dominos Pizza was able to gain ground by positioning Pizza as a snack and supporting it with its efficient home delivery system. For Dominos direct selling and interactive selling is not needed though they are involved in internet and cable TV promotions. Dominos always search for ways to gain efficiency by replacing one communication with others. The sustainability among communication tools explains why marketing function need to be coordinated. Growth strategies: Pizza hut targeted market defines them as a family product. This is because they dont really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. Potential development over 10 to 20 years: senior executives at Dominos are missing a key thought process about change, growth and innovation though. They didnt understand that every product, team, organization and individual goes through a process of birth, growth and decline that is similar to the shape of an elongated S.   You cant avoid this process. At the beginning of every growth curve, you make investments with little or no reward. Its only through squeezing out operational inefficiencies, gaining and or growing market share that companies recover their initial investments and grow the bottom line and pay dividends to their stakeholders. Dominos rested on the part of the S-Curve where the maximum profit are being realized without understanding that decline, death, and decreased profit arent just probable, but are inevitable. Dominos is trying to jump the curve and are at the beginning of a new S-Curve time will tell as to whether they embrace team development and leadership development, which will ultimately determine whether they  grow or die. Appropriate justified recommendation for improvement, development and international : à ¢Ã¢â€š ¬Ã‚ ¢Increase varieties in Pizzas. à ¢Ã¢â€š ¬Ã‚ ¢Focus on location of the outlets. à ¢Ã¢â€š ¬Ã‚ ¢Increase the quality of Pizzas. à ¢Ã¢â€š ¬Ã‚ ¢Make good ambiance in outlets. à ¢Ã¢â€š ¬Ã‚ ¢Should focus more on marketing itself confidently. Conclusion: Dominos Pizza constantly strives to develop products that suit the tastes of its consumers and hence delighting them. Dominos believes strongly in the strategy of Think global and act local. Thus, time and again Dominos Pizza has been innovating with delicious new products such as crusts, toppings and flavours suitable to the taste buds of Consumers. Further, providing value for money at affordable products to the consumers has been Dominos motto. Initiatives such as Fun Meal and Pizza Mania have been extremely popular with consumers.

Erving Goffman Focuses on Form of Social Interaction

Examine the view that Erving Goffman’s work focuses on forms of social interaction but ignores social structure. Erving Goffman was born on the 11th June 1922 in Mannville, Canada. In 1939, Goffman enrolled at the University of Manitoba where he pursued an undergraduate degree in chemistry; however he then took an interest for sociology while working temporarily at the National Film Board in Ottawa.This was the motivation that he then needed to go on and enrol at the University of Toronto where he studied anthropology and sociology, then after graduating with a degree he began a masters in sociology at the University of Chicago, which was one of the centres’ of sociological research in the United States. In the decade from 1959-1969 Goffman published seven significant books, this was a remarkable achievement, and so has been considered as the most influential sociologist of the twentieth century. The focus of his work was the organisation of observable, everyday behavio ur, usually but not always among unacquainted in urban settings.He used a variety of qualitative methods; he then developed classifications of the different elements of social interaction. The assumption of this approach was that these classifications were heuristic, simplifying tools for sociological analysis that did not capture the complexity of lived experience. Goffman was heavily influenced by George Mead and Herbert Blumer in his theoretical framework, and went on to pioneer the study of face-to-face interaction, elaborate the â€Å"dramaturgical approach† to human interaction, and develop numerous concepts that would have massive influence.Goffman mainly concentrated on the detailed analysis of encounters and the norms governing these encounters, therefore the evaluation of face-to-face interactions, paying close attention to the small details of these interactions and discovering things that may seem insignificant yet actually are what structure behaviour and behavio ur norms. In doing so, Goffman investigated gestures, such as shaking hands or placing a hand on someone else’s shoulder and facial expressions during interactions. These types of gestures came to be known as ‘grammatical structures’ of social interactions.Social interactions create the world to be a predictable place and saw interactions as rituals, in the sense that ‘interaction order’ as Goffman called it is a social order, when we disrupt interaction we disrupt society. Goffman argued that our interactions give us a sense of our social belonging and our sense of inviolability of people. When discussing social interaction Goffman uses notions from the theatre in his analyses. The concept of social role originated in a theatrical setting. Roles are socially defined expectations that a person in a given status, or social position, follows.Goffman sees social life as though played out by actors on a stage, as how people act depends on the roles that they are playing at that time. Goffman then suggests that social life is divided into regions and back regions. The front regions are social occasions or encounters in which individuals act out formal roles; they are essentially, ‘on stage performances’. An example of this would be within the family between a husband and wife who may take care to conceal their quarrels from their children, preserving a front harmony, only to fight bitterly once the children are safely tucked up in bed.The back regions may resemble the backstage of the theatre, where people can relax and open up about their feelings and styles of behaviour they keep in check when on stage. Back regions permit ‘profanities, open sexual remarks, elaborate griping, use of dialect or substandard speech’. (Goffman, 1959). Thus, a waitress may be the soul of quiet courtesy when serving a customer, but become loud and aggressive once behind the swing doors of the kitchen. Goffman (1959) argued that performance teams routinely use backstage regions for such purposes.This approach by Goffman is usually described as ‘dramaturgical’; that is, it is an approach based on an analogy with the theatre, with its front and backstage regions. However, Goffman is not suggesting that the social world really is a stage, but that, using the dramaturgical analogy, we can study certain aspects of it and learn more about why people behave in ways they do. (Giddens: 268: 2009). In The Presentation of Everyday Life (1959), Goffman outlined a conceptual framework in which any occasion of face-to-face interaction can be interpreted as a theatrical performance.Expanding the ideas of Kenneth Burke, who pioneered a ‘dramatist’ approach. Burke identifies five elements that have to be taken account of in any discussion or analysis of social interaction. The first being act, which refers to what is done. Typical acts such as telling jokes, drinking a cup of coffee and so on are all interpreted, all symbolic displays communicating to the audience of what’s going on. Then the scene, it is the situation, the context, the setting and the props and it is what the actors relate to. The agent relates to the ndividual that carries out the action, they act but with an identity, with an image of self that is presented to the audience. Burke argues image of self is going to relate to the acts that have been carried out and the context in which the act is being carried out. He states that self’s are not things which are not fixed, they are something presented to the audience. Purpose, why do people do things? One reason being because they have motives, they are taken very seriously and are the reason for people’s behaviour. Purposes are not fixed; they depend on what is being carried out.Finally the last element which Burke discusses is agency which is the theoretical points, he claims that the whole lot is realised through language. From these el ements Goffman then went on to develop his own ‘dramaturgical’ investigations based on six themes: the performance, the team, the region, discrepant roles, communication out of the character and impression management. Nothing of Goffman’s dramaturgical world is quite what it seems. Rather, people are all portrayed as performers enacting rehearsed lines and roles in places that are carefully constructed in order to maximise the potential of deception.He then goes on to suggest that as performers people both ‘give’ and ‘give off’ impressions. It has been suggested that Goffman’s dramaturgical world is thus one of misdirection in which general suspicion is necessary; he developed an interest in espionage practices mainly because he recognised these as extensions of everyday behaviour. Goffman then went on to identify five moves in social interaction which are the ‘unwitting’, the ‘naive’, the ‘covering ’, the ‘uncovering’ and finally the ‘counter uncovering’ move (1959: 11-27).Each of these moves is designed either to achieve some advantage directly, or to reveal the strategies of other players. These moves are used in social worlds, or as Goffman called them, ‘situated activity systems’. Each is regulated by adopted norms known by system’s members. Rather than concentrating on the production of meanings, the definition of the situation and relevant symbols, as Bulmer advocated, Goffman proposed the study of ‘strategic interaction’ using the vocabulary outlined above.However, for reasons which are uncertain, neither Goffman nor anyone else developed this proposal, and the relationship between symbolic interactionism and strategic interaction has been largely ignored. For Goffman, the concern between the individual and society was through ritual. Goffman’s use of ritual was indebted to Durkheim; arguing that t he ‘self’ in modern society becomes a sacred object in the same way that the collective symbols of more primitive societies, operated in Durkheim’s â€Å"The Elementary Forms of Religious Life†.The ‘self’ as â€Å"sacred object must be treated with proper ritual care and in turn must be presented in a proper light to others† (1967:87). The rituals of modern social life that individuals perform for each to maintain, â€Å"civility and good will on the performer’s part† and acknowledge the â€Å"small patrimony of sacredness† possessed by the recipient are ‘stand ins’ for the power of supernatural entities described by Durkheim (Goffman, 1961:62).As Goffman put it, â€Å"Many gods have been done away with, but the individual himself stubbornly remains as a deity of considerable importance† (1967:95). In Asylums (1961), Goffman analysed the extreme backstages of society, such as the schizophrenic wa rds of mental hospitals. He proposed the concept of â€Å"total instituations† for places where all aspects of life are subject to all encompssing authority that allows no private backstages for the individuals.Goffman argued that patients engage in resistance through bizarre behaviour which is beyond insitutional controls. Thus, the official social processing of persons as deviant tends to promote further deviance. Mental illness, in Goffman’s view, is not a characteristic of the individual so much as a social enactment, a spiral of violations of the ritual properties of everyday life. Therefore Goffman drew upon his fieldwork to make a point that one becomes labeled as mentally ill because one persistently violates minor standards of ritual proriety.He claims that these mentally ill patients are deprieved of backstage privacy, props for situational self-presentation, and most of the other resources by which people under ordinary conditions are allowed to show their w ell demeaned selves and their ability to take part in the reciprocity of giving ritual deference to others. This research is familiar to that of Durkheim’s research on suicide, not so much to show why people kill themselves but to reveal the normal conditions that keep up social solidarity and give meaning to life. George Simmel was another major influence for Goffman.Goffman looked at the details of everyday life not simply as illustrations or data for theoretical abstractions, but to provide an accurate description of the social world. Simmel’s concept of â€Å"pure sociation† established the study of interaction as basic to sociological analysis. Goffman continued this tradition in his insistence that face-to-face interaction comprised an independent area of sociological analysis. â€Å"My concern over the years has been to promote acceptance of this face to face domainas an analytically viable one† (1983b:1).These methods that Gofman has used of incor porating the Simmelian micro level of interaction and the macro level analysis of Durkheimian ritual behaviour have been described as empirically electric, for example, in his book â€Å"Behaviour in Public Place†, Goffman noted that the data which he used came from different studies which he had carried, they included ones of a mental hospital, a study of a Shetland Island community and even some from manuals of etiquette which he had kept in a file of quotations that he found interesting. 1963:4). His approach was basically identifying the ways in which individuals in a variety of social contexts accomplished interaction. Thus, he paid attention to speech as well as silence. Goffman expected Frame Analysis (1974) to be his crowning achievement. In this book he stated that he was concerned with â€Å"the structure of experience individuals has at any moment of their lives† and made â€Å"no claim whatsoever to be talking about the core matters of sociology-social org anisation and social structure† (1974:13).However, this does not mean that Goffman or integrationists generally ignore society and social structures. Goffman’s position was that the nature of society and its structures or institutions is discovered in the behaviours of individuals. He suggested, â€Å"If persons have a universal human nature, they themselves are not to be looked to for an explanation of it. One must look rather to the fact societies everywhere, if they are to be societies, must mobilise their members as self-regulating participants in social encounters. Fundamentally what Goffman is saying is that society frames interaction, but interaction is not dependant on macrostructures. Furthermore, interaction can have a transformative impact on social structures. There is a key point in Goffman’s work, which is that he rejected the classical sociological opposition between the individual and social structure that still retains credibility in current soc iological theory. For Goffman, â€Å"individual and social structure are not competing entities; they are joint products of an interaction order sui generis† (Rawls 1987:138).As people in their daily life spend in the presence of others, people are then socially situated and so this social situatedness gives rise to â€Å"indicators, expressions or symptoms of social structures such as relationships, informed groups, age grades, gender, ethnic minorities, social classes and the like†, these ‘effects’ should be treated as â€Å"data in their own terms† (1983b:2). Furthermore, social structures are â€Å"dependent upon, and vulnerable to, what occurs in face-to-face encounters† (1983:246).Although social structures don’t determine displays such as rituals and ceremonies, they do however â€Å"help select from the available repertoire of them† (1983b:251). Thus, there is a sense of â€Å"loose coupling† that lies between tha t of interaction and social structure. An example which can be used to explain this is that of a small number of males, â€Å"such as junior executives who have to wait and hang on others’ words† in a manner similar to that of women involved in informal cross-sexed interaction (1983:252).What this observation allows Goffman to do is create a role category of subordination that â€Å"women and junior executives share† (1983b:252). It can be said that Goffman does not intentionally ignore social structure; he just does not provide any definition of it, other than to point out their constructed and framing nature. Frames can be seen as basic assumptions enabling people to understand what is going on in any encounter or situation and the interaction enabling the individual to respond appropriately.Frame Analysis is an investigation of what occurs when individuals ask themselves and others, â€Å"what is going on here? † (1974:153). Meaning that Goffman is not dealing with the structure of social life but with the structure of experience that individuals have at any moment of their social lives, when they believe they understand â€Å"what is going on†, they will â€Å"fit their actions to this understanding and ordinarily find that the on-going world supports this fitting† (1974:158). Goffman believes that everyday activities carried out by individuals are â€Å"framed† in different ways, although they are performed sequentially.In conclusion it can be said that Goffman’s work cannot be easily â€Å"placed† in any on theoretical tradition. His work was and remains a constant source of renewal in many different directions for sociological theory, which have been discussed throughout the duration on this essay. Goffman described his work as the promotion of the â€Å"face-to-face domain as an analytically viable one-a domain which might be titled†¦the interaction order- a domain whose preferred met hod of study is microanalysis† (1983b:2).However, Anthony Giddens (1984) pointed out that Goffman’s sociological analysis still needs to bridge the divide between the micro and macro, between face-to-face interactions and social structures. As his contribution to social theory consists in the idea of an interaction order sui generis this derives its order from constraints imposed by the needs of a presentational self rather than social structure. There are errors in the interpretation of Goffman’s work which have contributed to the misunderstanding of this contribution.Firstly, while the notion of presentational self has presumably been understood, it has nevertheless been re-embedded in the traditional dichotomy between agency and social structure. Consequently Goffman has been interpreted as documenting the struggle between the two; secondly, because of the attention Goffman gave to strategic action, it is assumed that Goffman considered this to be the basic fo rm of action.Thirdly, Goffman has been interpreted as focusing on the details of the interactional negotiation of social structure and fourthly, Goffman is thought to have ignored the important issues such as inequality and institutional constraint. Bibliography * Durkheim E. 1912. The Elementary Forms of Religious Life. * Goffman E. 1959. The Presentation of Self in Everyday Life. * Goffman E. 1961. Asylums Harmondsworth: Penguin. * Goffman E. 1963. Behavior in Public Places: Notes on the Social Organization of Gatherings * Goffman E. 1971. Relations in Public: Microstudies of the Public Order Basic Books: New York. Goffman E. 1974. Frame Analysis: An Essay on the Organization of Experience, Harper and Row, New York. * Goffman E. 1983b. ‘The Interaction Order’ American Sociological Review Vol. 48. * Goffman, Erving. 1967. Interaction Ritual: Essays in Face-to-Face Behavior. Chicago: Aldine. * Giddens A. 1984. The Constitution of Society. Berkeley: University Of Califor na Press. * Giddens A. 2009. Sociology 6th Addition. * Rawls Warfield A. 1987. The Interaction Order Sui Generis: Goffman’s Contribution to Social Theory. Sociological Theory, Volume 5, Issue (Autumn,1987).

People s Understanding Of Food - 1736 Words

People’s understanding of food is shaped by many different things. For example, a Wendy’s Power Mediterranean Chicken Salad, Half sized would be viewed differently by what a person considers â€Å"healthy†, how they want their body to look like, where they come from, their income level, and whether they are male or female. Wendy’s description of its salad says â€Å"Here s the nutrient-rich, protein-packed fuel you need to power through your day. Always-fresh-grilled chicken teams up with a savory ensemble of feta cheese, hummus, and sundried tomato quinoa blend to take this salad to the next level. This product is available at participating locations.† It has 230 calories, 5 grams of fiber, and 20 grams of protein. When it comes to health and the Wendy’s salad I view it as a healthier option compared to the rest of the menu. I would pick this when I feel like eating something that I would consider is good for me and giving me nutrients.It wo uld make me feel better about myself if I eat the salad over a cheesburger or chicken nuggets. Someone like Michael Pollan would view this salad as a healthier option than anything else on the Wendy’s menu since it is more plant based with the lettuce, but he probably still would not recommend it. In his 9 pieces of advice he claims â€Å"Avoid even those food products that come bearing health claims† (Pollan 13). In the wendy’s description it includes many health claims like â€Å"nutrient-rich†, â€Å"Always-fresh†, and low amount of calories. PollanShow MoreRelatedProblems With Nutritional Food Labels1620 Words   |  7 Pageswith Nutritional Food Labels It is very common nowadays to walk into a restaurant and look at a menu and see a side note with the amount of calories that each plate holds. 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Qui-Gon Jinn and my grandfather have a few things in common, two of these being how they are both headstrong and patient. Dictionary.com defines the word headstrong as determined to have one s own way; willful;Read MoreThe Federal Government Should Require Labeling Of Gmo’S1188 Words   |  5 Pagesmodified foods. The people deserve to know what they put in their bodies. Some of the food is very unhealthy and some people are completely unaware of that fact. Many food companies do not put out all the information about what goes into the food in which we consume, if the Federal government were to require labeling of all GMO foods then the people could be well educated about what they put inside their bodies, and know if it is good for them or not. GMO stands for genetically modified foods, a geneticallyRead MoreDiabetes : A Common Chronic Disease878 Words   |  4 PagesDiabetes is a common chronic disease that causes problems in the way the blood uses food. The inability of the body to transform the sugar into energy is called diabetes. Glucose is the primary source of fuel for our body. When foods were digested, some of those foods were converted into glucose. Glucose then is transferred into the bloodstream and is used by cells for energy. However, for the glucose to be transferred from the blood into the cells; insulin, which was produced by the beta cellsRead MorePersonal Dietary Intake Paper : Fiber And Protein1430 Words   |  6 Pagesintake as a way of better understanding the ways in which the foods I consumer are helping or hurting my overall nutrition and health. This project is about understanding how consuming too much or too little of particular nutrients can be unhealthy and do harm to one s body over time. Even more, this project is about dispelling some of the myths that are present about nutrient consumption in order to have a more scientific understanding of what is considered healthy in food and nutrient consumptionRead MoreIt Is Easy Enough To Quickly Decide Whether You Believe1245 Words   |  5 Pageshas to do with the immense difference between understanding and using language. Children m ay simply begin to comprehend language before actually being able to actually use it to communicate themselves. An example may be that a child could understand that when their mum says â€Å"dinner† that means they are going to be getting food, yet they don’t actually know how to say the word â€Å"dinner† itself. This connects well to the theory of Pavlov’s dogs; in the 1980’s Pavlov created an experiment looking at theRead MoreBurmese Food Culture : Burma1732 Words   |  7 PagesChinese and Thai. Burmese food culture didn t get much attention for everyone because of their history. But in fact, the Burmese food culture is very similar to the other Asian countries that has its very attractive features. So in order to know more about the Burmese food culture, we need to find out some of the Burmese food knowledge, such as their food traditions, their eating patterns, and etiquettes, their therapeutic/medicinal foods/taboos. Understanding the food traditions is a way to knowRead MoreMy Experience At My Hospital Volunteer Work872 Words   |  4 Pagesbuilding my character and inspired my future. During my hospital volunteer work, I learned about the critical role diet plays in health, particularly for expectant mothers. Working with the Food Trust and Act in Faith nonprofits, I discovered how difficult it was for low income people to access nutritious food; and working with Aramark I developed a love and respect for preparing and serving healthy meals. Now, as I move on from West Chester University, I am proud to say that I am able to pay forward

The Speech, Perils Of Indifference, By Elie Wiesel

In the speech, â€Å"Perils of Indifference,† Elie Wiesel, the author of Night, conveys his message that indifference entices inhumanity as a lack of acknowledgement to a person’s suffering is advantageous to an assailant and â€Å"elicits no response† (3). Therefore, the individual with a sense of indifference is a determining factor in others’ distress because without their involvement, the victim will never be assisted. Sentiments of anger and hatred possess the ability to endorse positive conclusions; however, â€Å"indifference is never creative† because of the absence of participation (3). Wiesel develops his claim by providing a series of background information to display credibility, personal experiences to amplify the emotions of the audience,†¦show more content†¦As a result, the audience becomes sentimental and are more susceptible to be observant of the reason that triggered this event. The Jewish boy is a prime example of the d estructive power indifference has towards humanity as it leaves the feeling of desolation in its wake. In modern times, children face violence in the Middle East such as Alan Kurdi, a Middle Eastern boy who drowned in the Mediterranean Sea in an attempt to escape conflict similar to the many Jewish boys that struggled to flee from Nazi Germany. Although they do not know it, these children are representations of innocence, whom are unaware that their situation could have been prevented if not for the indifference of other countries. In both these situations, the U.S. takes no action to help end the suffering of people and the purpose of the speech is to change that very aspect. Wiesel expresses appreciation to the U.S. government; â€Å"†¦ I am filled with a profound and abiding gratitude to the American people,† however, it is also a strategy to develop a non-aggressive approach to the audience as he will be identifying the tragedies that Americans created by their indif ference (1). Wiesel reminds the audience of the atrocities during the 20th century throughShow MoreRelatedCritical Speech In The Perils Of Indifference By Elie Wiesel755 Words   |  4 Pages Writer Elie Wiesel in is Critical speech â€Å"The Perils of Indifference,† sheds lights on to world we live in today has evolved into a society of indifference That stripes us form are sense of human characteristics to help others in need of assistance. He supports his claim by illustrating the affect the U.S indifferences had towards the jews led to the death of countless amount of jews perishing during the holocaust seen in paragraph 2 and 18. In addition; In paragraph 8 of â€Å"The Perils of IndifferenceRead MoreElie Wiesels Perils of Indifference698 Words   |  3 PagesD.C., Elie Wiesel gave a speech during the Millennium Lecture Series that took place in the East Room of the White House. The speech was given in front of Mr. Bill and Mrs. Hillary Clinton, Ambassador Richard Holbrooke, and other officials. Elie Wiesel is an author most noted for his novel Night, a Nobel Peace Prize recipient, and political activist. In the speech he spoke on his view of indifference and explained how it was negatively affecting humanity and the nation as a whole. The Perils of IndifferenceRead MoreWiesel s Experience Of Injustice During The Holocaust984 Words   |  4 PagesAmong the few hundred survivors was Elie Wiesel. Wiesel was only fifteen years old when him and his family were deported to a concentration camp. His mother, father and younger sister were all killed within the camp, but Wiesel and his two older sisters were able to survive. After his traumatizing experience, Wiesel stood up for others who were being oppressed. Elie Wiesel fought injustices world-wide through his actions and inspiring messages. Soon after Elie Wiesel was awarded the Nobel Peace PrizeRead MoreRhetoric And The Perils Of Indifference By Elie Wiesel1069 Words   |  5 PagesObserved in The Perils of Indifference Elie Wiesel, distinguished author and Holocaust survivor, spoke of his experience at the Millennium event in 1999. This event was hosted by President Clinton where Wiesel spoke about his experience in the Holocaust to commemorate the closing Millennium. 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As a result of the horrors that Elie Wiesel experienced during the Holocaust, he devoted his life to become meaningful. Wiesel’s decent disposition changes through atrociously inhumane conduct toward Jews during the Holocaust as he becomes a brute to solidify identity, levy fears, and boost morale. Before his arrival in Auschwitz, Wiesel identified himself as a devout Jew training in his studies of KabbalahRead MoreEssay about Elie Wiesel’s â€Å"The Perils of Indifference† Speech1155 Words   |  5 PagesElie Wiesel’s â€Å"The Perils of Indifference† Speech Elie Wiesel, a Noble Peace Prize winner and Boston University Professor, presented a speech as part of the Millennium Lecture Series at the White House on April 12, 1999. President Bill Clinton and his wife Hillary Clinton hosted the formal lecture series. Numerous dignitaries from a wide array of public, private and foreign office attended the event. Although Elie Wiesel designed his speech to persuade, it actually fell somewhat outside the deliberativeRead MoreElie Wiesels Speech : The Perils Of Indifference1340 Words   |  6 PagesA wise, Ethiopian Ruler by the name of Haile Selassie once said that â€Å"throughout history, it has been the inaction of those who could have acted; the indifference of those who should have known better; the silence of the voice of justice when it mattered most; that has made it possible for evil to triumph† Throughout millennia, despite many differences in language, cultural, and social structures, humans all developed the same characteri stics like, for one; their approach in tragedies happening aroundRead MoreThe Perils Of Indifference By Elie Wiesel1306 Words   |  6 PagesA wise Ethiopian ruler, Haile Selassie, once said â€Å"throughout history, it has been the inaction of those who could have acted; the indifference of those who should have known better; the silence of the voice of justice when it mattered most; that has made it possible for evil to triumph†. Throughout millennia, despite many differences in language, cultural, and social structures, humans all developed the same characteristics in their approach in tragedies happening around the world. When respondingRead MoreThe Perils of Indifference Rhetorical Analysis731 Words   |  3 PagesSeptember 30, 2011 Perils of Indifference Rhetorical Analysis The Perils of Indifference speech by Elie Wiesel is one that is well crafted and that sends a strong message to the audience. Wiesel, a survivor of the Holocaust, addresses the issues of the 20th century in his speech while at the same time explaining the dangers of indifference. Wiesel’s appeals to his audience, as well as his strong message and arguments are what make this speech so effective. In any powerful speech, the speaker communicates

African American s Journey For A Self Identity - 1981 Words

Aicha Sane Due: 03/30/16 HUMA 1170: The Modern Age Research Essay African American s journey for a self-identity—the aching to achieve reluctant masculinity. Although allowed opportunity, citizenship, and suffrage by the Civil War corrections, the liberated African American individual had yet to be seen as a man by white society—and, regularly, without anyone else. By the reality of being African American, one qualified as an issue. By the certainty of being African American, one needed to keep up a double-consciousness— taking a gander at oneself first through the eyes of white society. How does selfhood survive these hindrances? How does one keep up dignity in this environment? Where does one discover comfort from the strife?†¦show more content†¦Washington, an African-American teacher who trusted that African American individuals could progress speedier through diligent work than by requests for equivalent rights. While Washington didn t feel as though African American individuals ought to request uniformity without a moment s delay, Du Bois requested quick African American correspondence. Keeping in mind Washington thought the most sensible methodology was for blacks to get away from the neediness they were buried in by accentuating more on their employments than at school, Du Bois needed blacks to be incorporated by being school instructed and having the right assets. Du Bois trusted that African American individuals ought to continually take a stand in opposition to separation by words as well as by case. In this manner, after his goals, Du Bois really turned into the principal African American to acquire a Ph.D. from Harvard University in 1895. Then, all through what was left of his life, Du Bois composed twenty-two books and built up four scholastic diaries. Among them was one of his most well known books called The Souls of Black Folk. A phenomenal book to explain the double identity faced by the African American’s actions through which permeated the basic and main question of survival in the world of hatred and rejection, life under the veil. All of us stand out through numerous stories and anecdotes through which the author tries to make it easier for us to understand the sacrifice,

The Lust Lizard of Melancholy Cove Chapter 21 Free Essays

string(121) " some fifty years ago, and going back another five thousand, he had become accustomed to eating his lovers after mating\." Twenty-one Gabe and Theo â€Å"This is where I found the aberrant rats,† Gabe said as they pulled into the Fly Rod Trailer Court. â€Å"That’s nice,† Theo said, not really paying attention. â€Å"Did I tell you I got the brain chemistry back from Stanford? It’s interesting, but I’m not sure that it explains the behavior. We will write a custom essay sample on The Lust Lizard of Melancholy Cove Chapter 21 or any similar topic only for you Order Now † â€Å"Not now, Gabe, please.† Theo slammed on the brakes and the truck rocked to a stop. â€Å"What the hell?† There were no lights on in Molly Michon’s trailer. In the empty lot next door, a dozen well-dressed adults stood in a circle, holding candles. â€Å"Prayer meeting?† Gabe ventured. â€Å"It’s Sunday night.† â€Å"There was a trailer there last time I was here,† Theo said. â€Å"Just like the one on the ranch.† â€Å"I know. This is the lot where I found the rats with the low serotonin levels.† Theo shut off the truck, set the parking brake, and climbed out. Then he looked back at Gabe. â€Å"You found your rats right here?† â€Å"The six that I could find. But this is where the other ones that were last tracked disappeared as well. I can show you the graphic later.† â€Å"That would be good.† Theo pulled his flannel shirt over the guns in his waistband and approached the circle. Skinner jumped out of the truck and ran ahead. Gabe reluctantly followed. They did, indeed, seem to be praying. Their heads were bowed and a woman in a powder-blue dress and pillbox hat was leading the group. â€Å"Bless us, Lord, for we have felt the stirrings of your power within us and heeded your call to come to this holy place on the eve of†¦Ã¢â‚¬  Skinner drove his nose into the woman’s crotch, and she yipped like a bee-stung poodle. Everyone in the group looked up. â€Å"Excuse me,† Theo said. â€Å"I don’t mean to interrupt, but what are you all doing here?† Several of the men looked irritated and stepped up behind the powder-blue woman to give support. The woman held Skinner’s nose away from her dress while trying to keep the candle flame away from her hair spray. â€Å"Constable Crowe? Is that right?† â€Å"Yes, ma’am,† Theo said. The woman was younger than he was by at least five years and pretty in a Texas Big Hair sort of way, but her dress and manner of speaking made him feel as if he’d just been busted by his first-grade teacher for eating paste. â€Å"We’ve been called here, Constable,† the woman explained. She reached behind her, grabbed the shoulder of a woman who looked like her clone in pink, and pulled her forward. Skinner stamped the pink woman’s dress with the Wet-Nose Inspection Seal. â€Å"Margie and I felt it first, but when we started talking about it after services this afternoon, all these other people said that they had felt drawn to this place as well. The Holy Spirit has moved us here.† â€Å"Ask them if they’ve seen any rats.† Gabe said. â€Å"Call your dog,† Theo tossed over his shoulder. Gabe called Skinner and the Labrador looked around. They smell fine to me, Food Guy. I say fuck ’em, Skinner thought. But he got no response except a minor scolding. â€Å"The Holy Spirit called you here?† Theo said. Everyone in the group nodded earnestly. â€Å"Did any of you happen to see the woman who lives in that trailer next door?† The pink lady chimed in, â€Å"Oh yes, she was the one to call our attention to this place two nights ago. We wondered about that at first, being as how she is and all, but then Katie pointed out† – she gestured to her friend – â€Å"that our Lord Jesus spent time with Mary Magdalene, and she, as I’m sure you know, was – well – she was†¦Ã¢â‚¬  â€Å"A whore,† Theo offered. â€Å"Well. Yes. And so we thought, who are we to judge?† â€Å"Very charitable of you,† Theo said. â€Å"But have you seen Molly Michon tonight?† â€Å"No, not tonight.† Theo felt his energy reserves drain even more. â€Å"Look, folks, you shouldn’t be here. I’m not sure it’s safe. Some people have gone missing†¦Ã¢â‚¬  â€Å"Oh, that poor boy,† Margie said. â€Å"Yes and maybe some others. I have to ask you all to take your meeting somewhere else, please.† The group looked disappointed. One of the men, a portly bald fellow in his fifties, puffed himself up and stepped forward. â€Å"Constable, we have the right to worship when and where we please.† â€Å"I’m just thinking of your safety,† Theo said. â€Å"This country was founded on the basis of religious freedom, and†¦Ã¢â‚¬  Theo stepped up to the man and loomed over him with all of his six-footsix frame, â€Å"Then start praying that I don’t throw you in jail with the biggest, horniest sodomite the country jail has to offer, which is what I’m going to do if you all don’t go home right now.† â€Å"Smooth,† Gabe said. Make him roll over and pee on himself, Skinner thought. The bald man made a harumph sound and turned to the group. â€Å"Let’s meet at the church to discuss the removal of our local law enforcement official.† â€Å"Yeah, get in line,† Theo said. He watched as the group dispersed to their cars and drove away. When the last one pulled out, Gabe said, â€Å"Theories?† Theo shook his head. â€Å"Everyone in this town is nuts. I’m going to check Molly’s trailer, but I doubt she’s there. Do you want me to take you home to shower and change clothes before your date?† Gabe looked down at his stained work pants and safari shirt. â€Å"Do you think I should?† â€Å"Gabe, you’re the only guy I know that makes me look suave.† â€Å"You’re coming along, right?† â€Å"Casanova,† Theo said. â€Å"Compared to you, I feel like Casanova.† â€Å"What?† Gabe said. â€Å"It’s fried chicken night at H.P.’s.† Steve Steve lay under a stand of cypress trees, his new lover snuggled up to his right foreleg, snoring softly. He let his tongue slide out and the tip just brushed her bare back. She moaned and nuzzled closer to his leg. She tasted pretty good. But he had eaten all those other warmbloods and he wasn’t really hungry. When he had been a female, some fifty years ago, and going back another five thousand, he had become accustomed to eating his lovers after mating. You read "The Lust Lizard of Melancholy Cove Chapter 21" in category "Essay examples" That’s just how it was done. But as a male, he wasn’t sure. He hadn’t mated with his own species since he’d become male, and so the instinct to become passive after mating was new to him. He just didn’t feel like eating the warmblood. She had made him feel better, and for some reason, he could see the pictures of her thoughts instead of just sending his own sig-nals. He sensed no fear in her, and no need to send the signal to draw her to him. Strange for a warmblood. He lay his head down on the bed of cypress needles to sleep and let his wounds heal. He could eat her later. Somewhere in the back of his brain, as he fell asleep, a fear alarm went off. In five thousand years of life, he had never conceived of the concept of later or before, only now. His DNA had rechained itself many times, adapted to changes without waiting for the life cycles of generations – he was a unique organism in that way – but the concept of time, of memory beyond the cellular level, was a new adapt-ation. Through his contact with Molly he was evolving consciousness, and like the pragmatic mechanism that it is, nature was trying to warn him. The nightmare was about to have a nightmare. Val Is this a date? Val sat alone at a table in the back of H.P.’s Cafe. She’d ordered a glass of a local chardonnay and was trying to form an opinion about it that would reflect the appropriate disgust, but unfortunately, it was quite good. She was wearing light evening makeup and an understated raw silk suit in indigo with a single string of pearls so as not to clash too badly with her date, who she knew would be in jeans or cotton khaki. Her date? If this is a date, how far have I sunk? she asked herself. This tacky little cafe in this tacky little town, waiting for a man who had probably never worn a tux or a Rolex, and she was looking forward to it. No, it’s not a date. It’s just dinner. It’s sustenance. It’s, for once, not eating alone. Slumming in the land of the folksy and the neighborly, that’s what it is. It’s a satirical performance art experience; call it The Bourgeois Fried Chicken Follies. It was one thing to read her journals over coffee in the local cafe, but dinner? Gabe Fenton came through the front door and Val felt her pulse quicken. She smiled in spite of herself as she watched the waitress point to her table. Then Theo Crowe was following Gabe across the restaurant and a bolt of anxiety shot up her spine. This definitely isn’t a date. Gabe smiled and the lines around his eyes crinkled as if he were about to burst out laughing. He extended his hand to her. â€Å"Hi, I hope you don’t mind, I asked Theo to join us.† His hair was combed, as was his beard, and he was wearing a faded but clean chambray shirt. Not exactly dashing, but a pretty good-looking guy in a lumber-jack sort of way. â€Å"No, please,† Val said. â€Å"Sit down, Theo.† Theo nodded and pulled a chair up to the table, which had been set for two. The waitress breezed in with another place setting before they were seated. â€Å"I’m sorry to intrude,† Theo said, â€Å"but Gabe insisted.† â€Å"No, really, you’re welcome, Constable.† â€Å"Theo, please.† â€Å"Theo then,† Val said. She forced a smile. What now? The last time she had talked to this man it had thrown her life for a loop. She found herself building a resentment for Gabe that was usually reserved for relationships that were years old. Theo cleared his throat. â€Å"Uh, can we go on the doctor-patient confidentiality plan again, Doctor?† Val nodded to Gabe, â€Å"That usually implies a session. Not dinner.† â€Å"Okay, then, don’t say anything, but Joseph Leander killed his wife.† Val didn’t say, â€Å"Wow.† Almost, but she didn’t. â€Å"And you know this because†¦Ã¢â‚¬  â€Å"Because he told me so,† Theo said. â€Å"He gave her tea made from foxglove. Evidently, it can cause heart failure and is almost undetectable. Then he hung her in the dining room.† â€Å"So you’ve arrested him?† â€Å"No, I don’t know where he is.† â€Å"But you’ve put a warrant out for his arrest or whatever it is that you do? â€Å"No, I’m not sure that I’m still the constable.† Gabe broke in. â€Å"We’ve been talking about it, Val. I say that Theo is an elected official, and therefore the only way he can lose his job is through impeachment, even if his immediate superior tries to kill him. What do you think?† â€Å"Kill him?† â€Å"Smooth,† Theo said, grinning at Gabe. â€Å"Oh, maybe you should tell her about the crank lab and stuff, Theo.† And so Theo explained, telling the story of his kidnapping, the drug lab, Joseph Leander’s disappearance, and Molly Michon setting him free, but leaving out any theories he had about a giant creature. During the telling, they ordered (fried chicken for Theo and Gabe, a Greek salad for Val) and were halfway through dinner before Theo stopped talking. Val stared at her salad and silence washed over the table. If there was going to be a murder investigation, she could be found out. And if they found out what she had done to her patients, her career was over. She might even go to jail. It wasn’t fair, she really had tried to do the right thing for once. She resisted the urge to blurt out a confession – to throw herself on the mercy of a court born of sheer paranoia. Instead she raised her eyes to Gabe, who took the signal to break the silence. Gabe said, â€Å"And I still don’t know the significance of the low serotonin levels in the rats’ brains.† â€Å"Huh?† said not only Val and Theo, but the waitress, Jenny, who had been eavesdropping from the next table and joined the confusion at Gabe’s non sequitur. â€Å"Sorry,† Gabe said to Val. â€Å"I thought you might have a take on the brain chemistry of those rats I had tested. You said you were interested.† â€Å"And I am,† Val said, lying through her teeth, â€Å"but I’m a little overwhelmed by the news about Bess Leander.† â€Å"Right, anyway, the group of rats that didn’t take part in the mass migration all had unusually low levels of serotonin. The brain chemistry of the larger group, the group that ran, was all in normal ranges. So I’m thinking that†¦Ã¢â‚¬  â€Å"They were depressed,† Val said. â€Å"Pardon me?† Gabe said. â€Å"Of course they’re depressed, they’re rats,† Theo said. Gabe glared at him. â€Å"Well, imagine waking up to that every morning,† Theo continued. â€Å"‘Oh, it’s a great day, crap, I’m still a rat. Never mind.'† â€Å"Well, I don’t know about rats,† Val said, â€Å"but serotonin levels in humans affect a lot of different things, predominantly mood. Low levels of serotonin can indicate depression. That’s how Prozac works. It basically keeps sero-tonin in the brain to keep the patient from getting depressed. So maybe Gabe’s rats were too depressed to run.† Gabe stroked his beard. â€Å"I never thought of that. But it doesn’t help that much. It doesn’t tell me why the majority of the rats did run.† â€Å"Well, duh, Gabe,† Theo said. â€Å"It’s the fucking monster.† â€Å"What?† Val said. â€Å"What?† said Jenny, who was lingering nearby. â€Å"Can we get some dessert menus?† Gabe asked, sending Jenny backing across the restaurant. â€Å"Monster?† Val said. â€Å"Maybe you’d better explain, Gabe,† Theo said. â€Å"I think your scientific skepticism will make it sound more credible.† Val’s jaw dropped visibly as she listened to Gabe talk about the tracks at the ranch, the mutilated cattle, and Theo’s theory for the disappearances of Joseph Leander, Mikey Plotznik, and perhaps Les from the hardware store. When Gabe brought up Molly Michon, Val stopped him. â€Å"You can’t believe what she tells you. Molly is a very disturbed woman.† â€Å"She didn’t tell me anything,† Theo said. â€Å"I just think she knows something about all this.† Val wanted to call up Theo’s drug history to sweep the story aside, then she remembered what Estelle Boyet had told her in therapy. â€Å"I’m not going to say who, but one of my patients mentioned a sea monster in session.† Gabe asked. â€Å"Who?† â€Å"I can’t say,† Val said. â€Å"Estelle Boyet,† Jenny said as she came up to get the dessert order. â€Å"Damn,† Val said. â€Å"I wasn’t the one who told you,† she said to Theo. â€Å"Well, she was talking about it over breakfast with that Catfish guy,† Jenny added. â€Å"No dessert,† Val snapped at Jenny. â€Å"I’ll bring the check.† â€Å"So Estelle has seen it?† Theo asked. â€Å"No, she says she’s heard it. She’s not the type to propagate a hoax, but I wouldn’t put it past Molly Michon. Perhaps that’s where the rumor started. I can ask Estelle.† â€Å"Do that,† Theo said. â€Å"But it’s not a hoax. My car is smashed. That’s evidence. I’m going to Molly’s tonight and wait for her. The door was unlocked when I checked earlier and I can’t go home.† â€Å"You think it’s that dangerous?† Val asked. â€Å"I know it is.† Theo stood and started to pull some bills from his pocket. Gabe waved him off. Theo said, â€Å"Doctor, can you give Gabe a ride?† â€Å"Sure, but†¦Ã¢â‚¬  â€Å"Thanks,† Theo said. â€Å"I’ll call you, Gabe. Thanks for letting me join you, Doctor. I thought you’d want to know about Bess. I’m afraid I’ve ruined your date.† I’ll say, Val thought as she watched Theo leave the restaurant. A sense of alert exhaustion washed over her like an espresso fog bank. â€Å"He just quit smoking pot,† Gabe said. â€Å"He’s feeling the stress.† â€Å"He has a right to. You don’t believe any of that stuff about a monster, do you?† â€Å"I have some theories.† â€Å"Would you like to come up to the house and explain them over a bottle of wine?† â€Å"Really? I mean, sure, that would be nice.† â€Å"Good,† Val said. â€Å"I think I need to get hammered and I’d like your company.† Had she used the term â€Å"hammered† since college? She didn’t think so. â€Å"I’ll get the check,† Gabe said. â€Å"Of course you will.† â€Å"I hope you don’t mind having a dog in your car,† Gabe said. I’m not slumming, she thought. I’ve moved to the slums. How to cite The Lust Lizard of Melancholy Cove Chapter 21, Essay examples

Mental Process Paper free essay sample

There are four styles of creative intelligence. Each style of creative intelligence will have an influence on how decisions are made within any organization. There are also mental models and mindsets that will change or influence aspects of an organization and these mental models and mindsets are also influenced by the five forces. Throughout this paper, I will compare and contrast each of the creative intelligence’s and how they influence organizational decision making, how the five forces influence mental models and mindsets, and how these mental models and mindsets could limit the decision-making process. Compare and Contrast The four styles of creative intelligence are: intuition, imagination, innovation, and inspiration. Intuition is where one uses his or her results and relies on past experience to guide decisions making (Rowe, 2004). With intuition, one literally uses past experiences or numbers to help guide what he or she will do. Intuition is important, as one learns from his or her past, therefore he or she is able to use this style of creative intelligence to create or develop a better outcome. Imagination style of creative intelligence targets a set of individuals who has traits such as strong leadership, enjoys writing, and artistic (Rowe, 2004). This intelligence is important within an organization, because he or she can look past the normal situations, have great coping skills and have the ability to use his or her imagination to come up with better ideas that others may not have thought of. This style will more to the future than the past for ideas. Inspiration style focuses on social change and presenting dedication to change an end result (Rowe, 2004). These individuals focus on positive energy that remains focused, logical, and motivated within the organization. He or she will look at what is going on within the current situation in the  company and be inspired to come up with plans and solutions for the future. The fourth styles of innovation are usually individuals that have a mindset of positive energy, and he or she will remain focused, logical, and motivated. More often than not, an innovative individual focuses on current situations and he or she is able to use current process and create new and upgraded things. The four styles of creative intelligence have their own place within an organization. While some focus on historical data, some focus more on current data. Regardless of the focus, more information can be found by using all four. There are many aspects that could be overlooked, if all four styles were not used within an organization. Five Forces Influence The five forces are: environmental, heredity, education, genetic, and past experiences. These forces can influence mental models and mindsets in many ways. Some examples of mental models and mindsets are: customer –centric, business-centric, personal centric and innovative centric. A customer- centric individual can be heavily influenced by the environment and past experiences. This individual will take the environment he or she works as a way to better serve his or her customer. An example would be an individual that works in a retail store would have the tools available to do exactly what the customer needs. He or she can also use past experiences to help guide how the customer will be served. A business-centric individual would be influenced by his or her education. Many people will focus his or her careers on their past education. Education helps shape the way a business-centric individual will lead his or her career. His or her education helps guide the way their professional life will be ran. Education will teach many aspects of a job, which others may not be privy to. With this in mind, a business-centric individual would also have the ability to influence others, as he or she already has been taught how to do so. A personal-centric individual can be influenced by his or her heredity. So much of how that individual is, comes from within. This is simply a personal process that has been developed through how a person was raised, or developed. An innovative-centric individual can be influenced in many ways. Although this individual make focus on what is current, there are many things from the past experiences that may influence the way things are done. His or her current environment can inspire innovation, and that can easily be spread to others. Limits to the Decision-making Process Mental models and mindsets can easily limit the decision-making process. One of the easiest ways this can happen is when one is not willing to go beyond his or her mindset. This is why it is so important for an organization to have a well-balanced employee pool of all types of mental models and mindsets. If one was only customer-centric, and never willing to look at how he or she could develop process that will greatly improve the organization, the organization could never reach its fullest potential. An innovative-centric individual may limit how an organization could grow, if he or she was not willing to look at how the past experiences of the organization could influence the future, it could result in a lack of innovation and severely prohibit the organization from growing. One’s thought process or mindset can make or break an organization. If there is not a balance of different types of mindsets, or employees who are willing and able to adapt to change, man limitations could occur with any company. My Mental Model / Mindset I am very customer –centric. As I work in retail, this has benefited me over the years tremendously. This aspect of my life has definitely influenced my decision making in all aspects of my life. I always focus on how my decision will affect others, and I am always looking at ways that I am able to satisfy the majority of people. I also use information from as many sources as possible to make the best decisions for all. Conclusion Creative intelligence is used in all types of business. It is imperative that there are all types of employees within an organization that have a variety of mental mindsets. As an organization evolves, so does the employees that work there. By embracing these differences, an organization will have the ability to grow and develop new ideas much more easily than one that does not have a well-balanced team. There is no wrong or right mental mindset, just how it is used.